In the world of digital entrepreneurship, Master Resell Rights (MRR) products offer a unique and profitable opportunity. With MRR, you gain the right to sell digital products and keep 100% of the profits. However, the success of your MRR business often depends on the products you choose to resell. Low ticket and high ticket MRR products both have their advantages, but they require different strategies and approaches. In this ultimate guide, we’ll break down what low ticket and high ticket MRR products are, the benefits of each, and how to choose the right ones for your business.

What Are Master Resell Rights Products?

Before diving into the differences between low ticket and high ticket MRR products, let's quickly define what MRR products are. Master Resell Rights are licenses that allow you to sell digital products to others and pass on the resell rights to your customers. The beauty of MRR is that you don’t have to create your own products; you’re essentially reselling someone else’s work and earning profits from each sale.

These products can range from eBooks, software tools, and video courses to templates, audio files, and more. The key is that with MRR, you can resell the product without having to pay royalties to the original creator.

Low Ticket MRR Products

Low ticket MRR products typically fall in the $5 to $100 price range. These products are easy to sell, as they’re affordable and appeal to a wide range of potential buyers. Because of their low price point, they often attract impulse buyers, and people are more willing to make a purchase without overthinking it.

Examples of Low Ticket MRR Products:

• Ebooks and Guides: Simple, informational products that people can quickly consume and apply.
• Digital Art and Design Templates: Graphics, logos, and templates for use in websites, presentations, and social media.
• Mini-Courses: Short, valuable courses on topics like productivity, social media marketing, or graphic design.
• Printables and Worksheets: Downloadable documents that people can use for personal or business purposes.

Advantages of Low Ticket MRR Products:

Easy to Sell: Because they’re affordable, they’re often easier to sell to a broad audience.

Volume Sales: To generate substantial income, you can sell large quantities of low-ticket products.

Low Risk for Buyers: Potential customers may be more inclined to buy due to the lower price and lower perceived risk.

Challenges with Low Ticket MRR Products:

Lower Profit Margins: Because the price is low, you’ll need to sell a high volume to make significant profits.

Higher Competition: Low-ticket products are often more common, meaning there may be more competition in the market.

Customer Perception: Some buyers might not view low-ticket products as high-value, which could affect sales over time.

High Ticket MRR Products

High ticket MRR products are priced $200 or more and offer significantly higher profit margins per sale. These products usually provide more in-depth content, additional features, or more significant value, which justifies the higher price.

Examples of High Ticket MRR Products:

• Comprehensive Online Courses: In-depth courses covering advanced topics in business, marketing, or personal development.
• Software Tools: High-quality digital tools for business, marketing, or productivity that offer ongoing value.
• Membership Programs: Ongoing access to exclusive content, training, or resources.
• Coaching or Consultation Packages: Programs that include personal coaching or consulting sessions for an elevated level of service.

Advantages of High Ticket MRR Products:

Higher Profit Margins: A single sale can generate significantly more profit than a low-ticket product.

Fewer Sales Required: Since each sale is more lucrative, you need fewer transactions to reach your financial goals.

Perceived Value: High-ticket products are often perceived as more valuable, which can help establish credibility and authority in your niche.

Potential for Recurring Income: Some high-ticket products, like membership programs or subscription-based services, offer recurring income opportunities.

Challenges with High Ticket MRR Products:

Harder to Sell: Because of the higher price, customers are more cautious, and it can take more effort to convince them to buy.

Requires More Marketing Effort: Selling high-ticket products usually involves more advanced marketing tactics, such as webinars, email campaigns, or one-on-one consultations.

Smaller Audience: High-ticket products appeal to a smaller segment of buyers who are willing and able to make larger investments.

How to Choose Between Low Ticket and High Ticket MRR Products

Now that you understand the basics of both low ticket and high ticket MRR products, how do you choose the right ones for your business? Here are a few factors to consider:

1. Your Business Goals

• If you're looking for quick wins and a lot of sales: Low ticket MRR products might be your best choice. They allow you to target a larger audience and generate consistent, smaller profits.
• If you're aiming for higher profits with fewer sales: High ticket MRR products will provide bigger returns, though they might take more time and effort to sell.

2. Your Audience

• If your audience consists of budget-conscious individuals: Low ticket MRR products are likely to perform better, as they offer affordable options for people just getting started.
• If your audience includes established businesses or individuals who value quality: High ticket MRR products will be more suitable, as these buyers are typically looking for advanced solutions or in-depth content.

3. Marketing Strategy

• For low ticket products, you can use a high-volume approach, focusing on social media ads, email marketing, and content marketing to reach a large number of potential customers.
• For high ticket products, you'll need more sophisticated strategies, like webinars, case studies, testimonials, or one-on-one calls to build trust and justify the higher price.

4. Profit Potential

• Low ticket products offer lower profits per sale, but they can add up quickly when sold in volume.
• High ticket products provide larger profits, but fewer sales are required to achieve your financial goals. This makes high-ticket products appealing if you’re looking to scale without needing thousands of transactions.

Combining Both Low Ticket and High Ticket MRR Products

The best strategy for many MRR entrepreneurs is to combine both low ticket and high ticket products in their portfolio. Offering a mix allows you to cater to a wider audience and maximize your revenue potential. For instance, you could sell low-ticket items as entry-level products to attract customers, then upsell them on higher-ticket items once they trust you.

Conclusion

Choosing the right MRR products is crucial for building a successful online business. Low ticket MRR products are easier to sell in volume and appeal to a broad audience, while high ticket MRR products offer greater profits with fewer sales. By understanding your audience, business goals, and marketing capabilities, you can determine which products will work best for your business and increase your chances of success in the MRR world.

Whether you choose low ticket or high ticket MRR products—or a combination of both—the key is to stay focused, provide value, and continuously adapt your strategy to meet the needs of your customers.